I had with a client team, for example, we were researching online together, and someone on the team said, “Our competitor appears at number two for this phrase. How come we are not? I replied, "Because it's an advertisement." It took them a few seconds to notice the almost invisible "Announcement" box next to the listing. It's not the first time I've seen this happen. Acker agrees. “Before, I didn't click on ads,” he says. "But now I do, and I particularly click on it if the supplier uses 'Made in USA' or 'Made in USA' in the ad text." Marketing Tip: Consider
Running Text Ads to Test the "Made in USA" Wording You may use "Made in USA" in the site title, body text, and links. Also consider using your state rather than "United States". With a small campaign my company ran for a client, we learned jewelry retouching service that adding "Made in [state]" in the title increased the number of clicks on the ad that didn't have that wording. Find out what resonates with your buyers. 'Made in USA' messaging can help drive website inquiries While I couldn't find any trending data for "Made in the USA"
B2B searches, what I've learned from talking to manufacturers is that once they land on the supplier's website, that's where they start looking for the "Made in USA" message. Acker, for example, will look for an American flag and "Made in USA". The Hawthorne team researches the company's location due to delivery and shipping times, especially if the company is a US-based manufacturer. By the way, Hawthorne and Acker said they wanted to see the supplier's full contact details, including a phone number, rather than having to fill out a form. “